AutoNation, the country’s largest “mega-dealer” are supposedly reinventing the car buying process with the goal of shrinking the time down to thirty minutes or less---that’s right…30 minutes to buy a car. On the surface, that sounds like a great idea. Why didn’t I think of that? But, when you dig a little deeper, you realize that it falls into the same category as “dreaming”, “wishing on a star” or  getting your palms read.
Buying a new car is a big deal—it should not be hurried. Buying a car is not like buying a book on Amazon or a set of Ginsu knives on HSN at two in the morning. The buying public has tremendous access to information about cars, prices and values that before were accessible only to dealers---which is great for the research phase of buying a car. But the most important aspects of buying take time and should not be skipped or abbreviated. They include:
1. The feature presentation by an educated salesperson
2. The test drive (or multiple test drives of different vehicles)
3. The detailed review of financial options including rates, terms, lease options, etc.
4. Getting to know the people at the dealership who will be serving you in the future
I agree that it takes too long to complete the paperwork on a car purchase, but most of that is not the fault of the dealership. It is caused by the “legal hoops” and paperwork required by banks, credit unions and governmental requirements.
So, should you buy a car in 30 minutes or less? That depends on when you start the stopwatch. Once you pick the right car for you and your family and agree to terms….yes, 30 minutes is a great goal. Just keep in mind that it might take an extra thirty minutes to sync your cell phone to the Bluetooth equipped car, show you how to use your adaptive cruise control, set your lighting scheme, etc, etc, etc….heck…you could stay all night!
Categories: News
Tags: Advice